The Best Email Marketing Tip I’ve Ever Used
One of the best strategies you can employ to make money online is to build up a large e-mail list, and to develop a positive and trusting relationship with them is the best email marketing tip I can give you.
Unfortunately, most people just focus on building up a really large list and then don’t do the necessary work to actually build a relationship with them. Just building a list of 100,000 people to market to sounds really impressive, but it won’t necessarily translate into the income that you think if no one on there really reads or believes what you have to say.
It’s important to build the largest list you can, but not at the cost of treating them without care and respect. Having a good relationship with your list is actually pretty simple and easy, it just revolves around one big email marketing tip.
First, in your email marketing campaign you need to have the correct balance between being predictable and being unpredictable to them. Most of the time you should be very predictable and reliable. It’s a good idea to have set days when you send e-mails to your email marketing lists and to make sure that you always send an e-mail on those days.
Some people like to send one e-mail a week, some like to send 3 a week, others like to send a short message every day. If you send multiple e-mails a week it can be a good idea to set a theme for each of them. An email marketing schedule might look like the following; you can send a short video every Monday, a top-ten list of tips every Wednesday, and a personal letter every Friday- all of which relate to the niche that your list revolves around.
Having this predictability in your email marketing builds trust in your readers, and it will make them look forward to your e-mails in a very specific way. On the other hand, don’t feel like you can’t send a random or off-schedule e-mail every once in a while. Shaking things up here and there is a good way to keep your list from getting too comfortable, and to keep yourself and your business a little more exciting and interesting.
Second, you need to set the right tone for your interactions in your email marketing campaign. In general the internet is a less formal mode of communication than other types, and this tends to translate into any kind of online writing- including email lists.